Recent News

Presenting on an Association for Applied Sport Psychology Symposium at the FEPSAC Congress in Muenster, Germany

With colleagues Göran Kenttä, Amy Baltzell, Courtney Hess, and Kristen Dieffenbach, each individual presented on their signature experience of sport psychology drawing on theory, to science to practice. Shameema’s own topic was a MAC approach integrating Growth Mindset and featured case studies with 11 year old and 13 year old tennis players. Following this presentation, Frank Gardner who conceptualised with his wife the MAC approach in sport, invited Shameema to work on a research study that integrates the combined MAC and Growth Mindset approach.

Speaking At The Inaugural WTCA Eastbourne Conference

WTCA is a membership group that welcomes all those devoted to supporting the growth and development of females in tennis. Shameema was an invited speaker at the inaugural Eastbourne Conference during the grass court championships in the run up to Wimbledon. This is often her busiest time of year supporting tennis players during the grass court season. Shameema delivered on how coaches can better support their players on tour by understanding neurobiological and psychological make-up of females and how that may impact building relationships, interests, and self image.

Olympic Committee Work and Education in Schools

While visiting her home nation Zimbabwe, founder Shameema Yousuf was engaged by the Zimbabwean Olympic Committee in partnership with the Norwegian Olympic Committee to deliver a series of workshops for coaches from the country’s sport NGB’s . These workshops focussed on: cultivating an environment that promotes openness and develops resilience with consideration for cultural nuances, athlete transitions and neurobiological and psychological considerations for working with women in sport. The workshops were engaging and well received by coaches wishing to support the growth and learning of their athletes.

In Zimbabwe’s school sector, sport features high on their curriculum and competitive leagues amongst school youths are very active. Zimbabwe is known for producing some strong athletes who go onto sporting achievements around the world. At one Zimbabwe’s top schools, St John’s College, Shameema led a workshop for school athletes and parents on the development journey and considerations for transitioning abroad into the college / university system as athletes.

Africa Calling

In May and June 2019, Shameema spent some time in Zimbabwe where she was able to give back to a country that provided her with so much in life given her ears years there. In the township of Kabazuma, is an orphanage and here thanks to the collection of funds from abroad and sports gear collected and donated by Hope Powell, BHAFC, Shameema was able to provide much needed foodstuffs, essentials and football gear to the orphanage. The children were eternally grateful and the most touching gesture was them all kneeling in a circle in unison to cup their hands in thanks. These children have hope for a better life and are being taught immaculate manners.

On The Sport Psych Show with Dan Abrahams

Shameema was invited to interview on a podcast with Dan Abrahams. Here she shared her thoughts on empowering athletes with psychological strategies for performance and wellbeing. Episode #20

Attending the Association for Applied Sport Psychology (AASP) Annual conference in Toronto, Canada, Founder of E2P Shameema Yousuf, presented on Intersectionality of Diverse Cultural Perspectives in Sport, gained from insights of others and shared thoughts on future directions for the association.

Shameema continues with her work on cultural perspectives and diversity, being an active member of the International Relations Committee and Diversity Committee of AASP. Her focus topic for the conference was on considerations for practitioners supporting international student athletes in NCAA.

The conference also featured John Amaechi as a keynote speaker, who left an audience of circa 1000 people inspired. And we were able to admire the work of Ken Ravizza, one of our leaders in the field, who sadly left us this year. Our President Tracy Statler honoured him with reminding us of his Ravizza-isms.

AASP annual conference is an opportunity for peers in the industry to share practices, hear about new research and directions, and connect on experiences from across the globe.

During the summer months Shameema Yousuf was busy with the grass court WTA/ATP season and junior tournaments. Shameema shared thoughts with Marcus Buckland on the Wimbledon Channel on Centre Court.

Along with colleagues in the sport psychology field, E2P Founder Shameema will present on International Student Athletes at the next AASP 2018 conference in Toronto Canada.

Speaking at “Staying Ahead of the Game” Sport Resolutions Conference in London, UK, E2P Founder Shameema shared with others on the panel, thoughts about Athlete Mental Health and Wellbeing (May 2018)

Joining Ian Braid of Docia Sports (former CEO of British Athletics), Jeffrey Bacon of Ely Place,  Richard Bryan of the Rugby Players Association, Helen Richardson-Walsh (British Olympic Hockey medalist) and Alison Mitchell presenter for the BBC, E2P founder Shameema Yousuf shared thoughts on supporting athletes holistically through their careers.

E2P founder, Shameema will present and speak as part of panel discussion at the InspireCoachEd Conference on Youth Development (24 February – 31 March 2018)

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Gathering with colleagues in Orlando FL, USA, E2P founder attended the annual AASP conference and USTA’s national campus (October 2017).

In Orlando more than 1200 colleagues in the field of Sport Psychology gather to share thoughts and best practice. Representation was international and it was an honour to witness grad school advisor and mentor Amy Baltzell sworn in as President of AASP. E2P’s founder was also invited to USTA’s National Campus and with 2 other tennis psychology colleagues where all gained great insight into the practices on site, being able to compare high performance and developmental approaches to other facilities internationally. Shameema Yousuf currently works with WTA players who visit the campus.

Founder of E2P was invited to attend a Premier Sports Network event to discuss all things Player Welfare (October 2017).

In the world of sport commercialism, athletes have become commodities to many. Yet we must consider that the “win at all cost” culture is detrimental to athlete wellbeing. Toxic cultures, bullying, fear and abuse are growing concerns in many elite environments. We must consider the welfare of athletes as paramount to success in all contexts.

E2P continues to support Volley Against Violence and the Boston Police Force, USA (May 2017).

Coach Shams and STEC youths

By structuring programs and introducing life skill curriculums E2P supports youth sport programs and communities grow. Volley Against Violence is a tennis program founded by a police officer, involving Sportsmen’s Tennis and Enrichment Center, Boston Police Force, MA, and local communities and is supported by the USTA. The program continues to evolve with attention to youth leadership, youth empowerment and personal skill development all through a structured format and life skills curriculum introduced by Shameema Yousuf. Shameema was recently able to give some further input after noticing  program aspects that required attention. At STEC all involved are encouraged to have a mindful approach in cultivating a growth culture.

Attendance of Mindfulness and Acceptance Summit hosted by Team Danmark in Copenhagen, Denmark (April 2017).

Joining sport psychologists and practitioners from Team Danmark, US Olympic Committee, Canadian Institute of Sport, Australian Institute of Sport, Irish Sports Institute, UK Sport, Norwegian Air Force and School of Sport Sciences, Swedish Sport Federation, Swiss Federal Institute of Sport, Israel Olympic Committee and German Saarbruecken Olympic Institute , Shameema Yousuf was able to share applied practices in elite sport and discuss latest developments in the field.

E2P is collaborating with Arsenal’s lead sport psychologist David Priestley on a practitioners infographic workbook (April 2017).