Recent News

On The Sport Psych Show with Dan Abrahams

Shameema was invited to interview on a podcast with Dan Abrahams. Here she shared her thoughts on empowering athletes with psychological strategies for performance and wellbeing. Episode #20

Attending the Association for Applied Sport Psychology (AASP) Annual conference in Toronto, Canada, Founder of E2P Shameema Yousuf, presented on Intersectionality of Diverse Cultural Perspectives in Sport, gained from insights of others and shared thoughts on future directions for the association.

Shameema continues with her work on cultural perspectives and diversity, being an active member of the International Relations Committee and Diversity Committee of AASP. Her focus topic for the conference was on considerations for practitioners supporting international student athletes in NCAA.

The conference also featured John Amaechi as a keynote speaker, who left an audience of circa 1000 people inspired. And we were able to admire the work of Ken Ravizza, one of our leaders in the field, who sadly left us this year. Our President Tracy Statler honoured him with reminding us of his Ravizza-isms.

AASP annual conference is an opportunity for peers in the industry to share practices, hear about new research and directions, and connect on experiences from across the globe.

During the summer months Shameema Yousuf was busy with the grass court WTA/ATP season and junior tournaments. Shameema shared thoughts with Marcus Buckland on the Wimbledon Channel on Centre Court.

Along with colleagues in the sport psychology field, E2P Founder Shameema will present on International Student Athletes at the next AASP 2018 conference in Toronto Canada.

Speaking at “Staying Ahead of the Game” Sport Resolutions Conference in London, UK, E2P Founder Shameema shared with others on the panel, thoughts about Athlete Mental Health and Wellbeing (May 2018)

Joining Ian Braid of Docia Sports (former CEO of British Athletics), Jeffrey Bacon of Ely Place,  Richard Bryan of the Rugby Players Association, Helen Richardson-Walsh (British Olympic Hockey medalist) and Alison Mitchell presenter for the BBC, E2P founder Shameema Yousuf shared thoughts on supporting athletes holistically through their careers.

E2P founder, Shameema will present and speak as part of panel discussion at the InspireCoachEd Conference on Youth Development (24 February – 31 March 2018)

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Gathering with colleagues in Orlando FL, USA, E2P founder attended the annual AASP conference and USTA’s national campus (October 2017).

In Orlando more than 1200 colleagues in the field of Sport Psychology gather to share thoughts and best practice. Representation was international and it was an honour to witness grad school advisor and mentor Amy Baltzell sworn in as President of AASP. E2P’s founder was also invited to USTA’s National Campus and with 2 other tennis psychology colleagues where all gained great insight into the practices on site, being able to compare high performance and developmental approaches to other facilities internationally. Shameema Yousuf currently works with WTA players who visit the campus.

Founder of E2P was invited to attend a Premier Sports Network event to discuss all things Player Welfare (October 2017).

In the world of sport commercialism, athletes have become commodities to many. Yet we must consider that the “win at all cost” culture is detrimental to athlete wellbeing. Toxic cultures, bullying, fear and abuse are growing concerns in many elite environments. We must consider the welfare of athletes as paramount to success in all contexts.

E2P continues to support Volley Against Violence and the Boston Police Force, USA (May 2017).

Coach Shams and STEC youths

By structuring programs and introducing life skill curriculums E2P supports youth sport programs and communities grow. Volley Against Violence is a tennis program founded by a police officer, involving Sportsmen’s Tennis and Enrichment Center, Boston Police Force, MA, and local communities and is supported by the USTA. The program continues to evolve with attention to youth leadership, youth empowerment and personal skill development all through a structured format and life skills curriculum introduced by Shameema Yousuf. Shameema was recently able to give some further input after noticing  program aspects that required attention. At STEC all involved are encouraged to have a mindful approach in cultivating a growth culture.

Attendance of Mindfulness and Acceptance Summit hosted by Team Danmark in Copenhagen, Denmark (April 2017).

Joining sport psychologists and practitioners from Team Danmark, US Olympic Committee, Canadian Institute of Sport, Australian Institute of Sport, Irish Sports Institute, UK Sport, Norwegian Air Force and School of Sport Sciences, Swedish Sport Federation, Swiss Federal Institute of Sport, Israel Olympic Committee and German Saarbruecken Olympic Institute , Shameema Yousuf was able to share applied practices in elite sport and discuss latest developments in the field.

E2P is collaborating with Arsenal’s lead sport psychologist David Priestley on a practitioners infographic workbook (April 2017).