The Consultant

ShamsprofileA consultant trained in applied sport and performance psychology 

Shameema Yousuf is a sport psychologist, athlete counsellor and certified mental performance consultant (CMPC). As a member and CMPC of the Association for Applied Sport Psychology (AASP), she also sits on the Diversity and International Relations Committees of AASP. This highlights her commitment to ethical, competent, and professional practice.   She is also a registered counsellor of the British Association of Counselling and Psychotherapy (MBACP), a member of FEPSAC (The European Federation of Sport Psychology), and a member of the American Psychological Society – Division 47, and is registered on the Health and Care Professionals Council (HCPC) in the UK.

Shameema graduated from City University, School of Social Sciences, London, UK with a Bachelor of Science Joint Hons. In addition, she has a Master of Science in Business Finance from Brunel University, Uxbridge, UK and a Master of Education in Counselling – Sports and Performance Psychology from Boston University, Boston, USA. She is also certified in First Aid and CPR.

Shameema has clinical experience counselling individuals at an inpatient addictions residential behavioural modification program and at primary and high schools supporting youths dealing with emotional concerns. She has experience in family dynamics and child and adolescent counselling, and other practices include Mindfulness, CBT, Humanistic and REBT.

Shameema understands what it takes to excel in environments that demand performance. Shameema was an elite U21 international hockey and collegiate athlete, and continues to be an active sports competitor who recognises how one’s mindset and environment can influence performance. With a previous investment banking and financial services leadership career for more than fifteen years, she also recognises how the mental approach in challenging dynamic situations transfers directly to all performance arenas. Combining these experiences with her academic and applied knowledge of Sport and Performance Psychology, she assists many elite athletes, performing artists, executives and youths enhance their performance lifestyles. She has special interest in females in sport and leadership, mindfulness, diversity and cultural perspectives, and career transitions. Shameema is a peer review published author and has been interviewed in many media outlets. She a FIT book co-author on a Diversity and Inclusion Chapter published April 2019.

She has been an assistant youth tennis coach and is committed to enriching the lives of youth. Shameema grew up in Southern Africa enjoying the outdoor lifestyle, but has lived in the US and the UK too. In addition to her love of sports and keeping active, she also enjoys the cultural interests on offer in her hometowns.