The Consultant

ShamsprofileA trained applied sport and performance psychology practitioner

Shameema Yousuf is a certified mental performance consultant (CMPC) of the Association for Applied Sport Psychology (AASP) and sits on the International Relations Committee of AASP. This highlights her commitment to ethical, competent, and professional practice.  The AASP Certified Consultant guidelines may be obtained from She also has graduate status membership of the British Psychological Society within the Division of Sport and Exercise Psychology (MBPsS – DSEP), and is a registered counsellor of the British Association of Counselling and Psychotherapy (MBACP).

Shameema graduated from City University, School of Social Sciences, London, UK with a Bachelor of Science Joint Hons. In addition, she has a Master of Science in Business Finance from Brunel University, Uxbridge, UK and a Master of Education in Counselling – Sports Psychology from Boston University, Boston, USA. She is also certified in First Aid and CPR.

Shameema has extensive clinical experience counselling individuals at an inpatient addictions residential behavioural modification program and at primary and high schools supporting youths dealing with emotional concerns. She has experience in family dynamics and child and adolescent counselling, and practices include Mindfulness, CBT, Humanistic and REBT.

Shameema understands what it takes to excel in environments that demand performance. Shameema was an elite U21 international hockey and collegiate athlete, and continues to be an active sports competitor who recognises how one’s mindset and environment can influence performance. As a previous Portfolio Manager and Trader for more than a decade, she also recognises how the mental approach in challenging dynamic situations transfers directly to all performance arenas. Combining these experiences with her academic and applied knowledge of Sport and Performance Psychology, she assists many athletes, performing artists, executives and traders enhance their performance lifestyles. She has special interest in females in sport and leadership, mindfulness, diversity and cultural perspectives, and career transitions. Shameema is a peer review published author and has been interviewed in many sport magazines. She is currently book co-author on a Diversity Chapter soon to be published in July 2018.

She has been an assistant youth tennis coach and is committed to enriching the lives of youth. Shameema grew up in Southern Africa enjoying the outdoor lifestyle, but has lived in the US and the UK too. In addition to her love of sports and keeping active, she also enjoys the cultural interests on offer where she currently resides in London.